It started in early March, when a group of CrossFit box owners that dubbed themselves the “Stronger Together” group, created an alliance to share best practices and ideas during the crisis.
“At first it was just about a dozen or so CrossFit gyms that decided to put differences and competition aside, and figure out how to navigate this situation,” said Guido Trinidad, founder of the popular, Peak360 CrossFit in South Miami, and a leader in the South Florida CrossFit community.
RELATED Savvy Miami Gym Owners Are Finding Ways to Drive Revenue During Coronavirus, and Members are Loving It
Organized by Mike Osuna, founder of Train8Nine, and another individual responsible for ushering in the popularity of CrossFit in South Florida via the I Am CrossFit chain, the group quickly evolved into something more as the days and weeks passed.
“We started to meet every week and discuss how to manage reopening,” said Jessica Bergman, owner of Downtown Strength and Conditioning. “But we realized the fitness industry wasn’t being addressed in the reopening plans, it was being left behind.”
RELATED A Silver Lining in Fitness: A Miami Gym Owner’s Journey Through COVID-19
The group at this point had expanded beyond the CrossFit community to include gym owners of all modalities. Through contacts, the group was able to land two separate Zoom calls with Miami Mayor, Francis Suarez.
“Mayor Suarez was really open and transparent with us,” said Trinidad. “He hopped on two different Zoom calls with us really late at night to give us advice and insight into what was happening. He’s a big fitness enthusiast, and his advice was key to helping us move forward.”
Next came Governor Desantis’s announcement on May 15th, announcing gyms in Florida were allowed to reopen at the discretion of local municipalities. But the Stronger Together group, along with Miami-Dade gyms owners, were left wondering when it was their turn.
Realizing gyms could be left behind without action, the group, through another series of contacts, was able to get in contact with the office of Miami-Dade County Mayor, Carlos Gimenez. They learned a “working wellness” group was being formed to advise on the reopening of local gyms. On May 22nd, the group had its first call with Mayor Gimenez and addressed their concerns.
“We developed some guidelines and proposals for the county to consider to help expedite the discussion and decision making for when gyms can reopen,” said Omar Luna, City of Miami Springs Recreational Director and owner of Springs Athletics in Miami Springs. “We didn’t want to waste anytime.”
On their second call with the County, the group was told that June 8th should be the target reopening date, with Mayor Gimenez mentioning that during his May 29th Virtual Townhall.
“It’s time for gyms to open,” said Bergman. “They need to be given the chance to resume operations safely and responsibly with guidelines just like every other business in the area.”
RELATED 4 Ways COVID-19 Will Change the Fitness Industry
As gyms owners across the county expect to hear good news this week, one lesson can be learned – collaboration not competition is the key to long term survival and success in the new age of fitness.
The FIBO Fitness Festival is coming back to Miami. The all in one heart-pounding fitness festival, industry summit, and education program will hit the Miami Beach Convention Center, November 6-8, 2020.
CLICK HERE TO GET FREE FESTIVAL TICKETS
Backed by 35 years of iconic global events across Germany, China, and South Africa, FIBO’s annual U.S. event invites fitness, health, and wellness lovers to get up close and personal with the game-changing people, ideas, workouts, and products transforming bodies and minds all over the world.
With the help of the most inspiring fitness instructors, influencers, trainers, and wellness gurus in the world, the unforgettable three-day festival will feature some of the fitness industry’s biggest names: Mathew Fraser, Kelsey Wells, Billy Banks, Ainsley Rodriguez, Sadik Hadzovik, and more.
Of course, we got the FREE TICKETS hook-up for you, but only for a limited time. CLICK HERE TO GET YOUR FREE TICKETS.
We’ll have more information on the FIBO Fitness Festival as it becomes available, but FIBO’s return is a clear indication that Miami is a global fitness Mecca.
In a Friday afternoon Virtual Townhall, Miami-Dade County Mayor, Carlos Gimenez, says June 8th is the “likely” date for gyms to reopen but stops short of making it official.
“Our wellness working group is finalizing those plans,” said Gimenez. “We will be giving you good news on that soon. Our target date for partial openings is June 8th.”
For clarification, the June 8th date is not official. It is the target date Gimenez and the wellness working group are targeting.
In his comments, Gimenez lists examples of potential fitness modalities that could be acceptable. But what is clear, Gimenez and the working wellness group are still finalizing what will and won’t reopen.
You can watch his comments in the below video starting at the 8:41 mark.
On March 18th Downtown Strength and Conditioning had to temporarily close its doors. Like many other fitness facilities, we quickly scrambled to figure out how we would approach this unprecedented time not just in the world but now in our gym and fitness community. On the eve of our closure, our coaching staff met at […]
The post A Silver Lining in Fitness: A Miami Gym Owner’s Journey Through COVID-19 appeared first on STAY FIT 305.
Helen Blondel aims to unveil the mystique of belly dancing while empowering women and girls to feel great about their body with her new online dance course.
Blondel recently launched BellyPOP, an online course designed to teach the fundamentals of the ancient art of belly dancing in the safety and comfort of your own home.
Blondel has over 15 years of experience as a dancer and teacher and has won multiple awards.
“I’m really excited about the launch of BellyPOP,” explains Blondel. “The focus of this course is to introduce people to the essentials of this incredible art form, while at the same time liberating them from hangups about their body. BellyPOP is designed for women and girls of all ages, no matter what their shape or ability.”
The course is focused on teaching newcomers the foundations of belly dancing, and the classes are divided up into easy segments, with each module focusing on an essential pillar of belly dancing skills. Blondel is available to answer any questions from her students with an easy to understand approach and a friendly one-on-one style.
With most people confined to their homes as a result of the COVID-19 pandemic, now is the perfect time to try something new, while remaining socially distant.
“People can’t really go out and attend a dance studio these days,” says Blondel. “That’s what makes BellyPOP so great. Instead of mindlessly scrolling through Instagram or binging on Netflix, you can learn something new that’s going to help you stay in shape, release endorphins and give you more confidence about your body, all in the safety of your living room.”
For more information on classes, check out BellyPOP at www.bellypop.co.
ESPN and Peloton have combined to bring celebrities and athletes together for an epic, all-out, 20-minute Peloton race taking place this Saturday at noon.
Sixteen riders, eight male and eight female, will compete across two divisions in the Peloton All-Star Ride. If the athletes collectively reach an output of 3,000, Peloton will donate one million meals to the Food Bank for New York City.
Watch it all go down on ESPN, ESPN App ,and ESPN Twitter, YouTube, and Facebook pages.
Meet the riders: Men’s division
Mike Golic Jr.: Radio host and former Notre Dame offensive lineman, riding out of Avon, Connecticut.
Matt Grevers: Olympic swimmer, riding out of Tucson, Arizona.
Gordon Hayward: Small forward for the Boston Celtics, riding out of Wellesley, Massachusetts.
Booger McFarland: NFL analyst and two-time Super Bowl winner, riding out of Odessa, Florida.
Rory McIlroy: Professional golfer, riding out of Jupiter, Florida.
Kyle Rudolph: Tight end for the Minnesota Vikings, riding out of Wayzata, Minnesota.
Justin Thomas: Professional golfer, riding out of Jupiter, Florida.
Bubba Watson: Professional golfer, riding out of Pensacola, Florida.
Meet their instructor
Alex Toussaint: He calls it “Tough Love with AT.” Since becoming a Peloton instructor, he has become the go-to trainer for professional athletes including Patrick Mahomes, McIlroy, Baker Mayfield and Watson. He has been helping pro athletes stay in shape with virtual sessions throughout the coronavirus pandemic. Toussaint has a love for fitness, teamwork and discipline rooted in his military school background.
Meet the riders: Women’s division
Victoria Azarenka: Professional tennis player, riding out of Boca Raton, Florida.
Allyson Felix: Six-time Olympic track and field gold medalist, riding out of Santa Clarita, California.
Morgan Pressel: Professional golfer, riding out of Boca Raton, Florida.
Monica Puig: Professional tennis player, riding out of Doral, Florida. ESPN Deportes coverage
Colleen Quigley: NCAA national champion and Olympic track and field athlete, riding out of Portland, Oregon.
Kyla Ross: Gold medal-winning Olympic gymnast, riding out of Dana Point, California.
Michele Smith: Two-time gold-medal-winning Olympic softball player, riding out of Treasure Island, Florida.
Dawn Staley: Coach of the South Carolina women’s basketball team, riding out of Columbia, South Carolina.
Meet their instructor
Robin Arzon: New York Times bestselling author, a Type 1 diabetic and corporate litigator-turned-fitness superstar. Called The Queen, she is an ultramarathoner and a cycling superstar.
The fitness industry is ripe for some major disruption. We need new voices and we need them now. The professionals that position themselves to provide both an outstanding in person and online experience will show up as the winners.
Now more than ever, consumers are looking for tremendous value and the individuals and brands that provide that will reign supreme.
If you want to be one of the victorious, learn from these five mistakes fitness professionals are making.
1. Offering deep discounts on services.
When we discount, we devalue our services. We are sending a message to our clients that although we asked X for our service, we are really only worth Y. Deep discounting creates an environment of distrust. If you offer a discount once a client asks for it, your client will wonder why you didn’t offer them the lowest rate from the beginning. When you extend big discounts, you set the tone for future expectations and the client now knows if you offer a discount once, you’ll do it again.
Referrals are the lifeblood of any business, but even more so in the fitness business. When we give a discounted rate to a client, they will tell their referral to ask for the same and you now need to make more sales to hit your monthly take home goal, thus creating more work for yourself. Try offering bulk discounts instead of deep discounts. This is a win for the client, since they get the lower rate per session and a win for you because you just got a cash infusion and commitment.
*RELATED 4 Ways COVID-19 Will Change the Fitness Industry
2. Failing to deliver value.
Right now, people are cutting expenses that don’t deliver value, and are keeping what is important to them. Deliver value to your clients by ensuring that you are providing an experience they can’t get elsewhere. This means checking in on clients and providing accountability, giving them your time and attention. Anyone can look up a workout on YouTube. What they need you for is the extra push and the accountability to keep showing up because you’ll call them. Consistently deliver gold standard service and you’ll be amazed to see how others rise to meet your energy and effort level.
3. Not asking for help.
Even coaches need coaches. Investing in a mentor or business coach to help you get organized with creating a vision and a clear pathway to success. There are no guarantees in life, however investing in yourself delivers an unmatched return on investment. Afterall, you are your most valuable asset. It’s ok to not be great at everything – nobody is! Your job is to be the best fitness professional you can be and getting valuable insight from an expert will help you save time and money in the long run.
*RELATED 7 Tips to Take Your Personal Training Business Online
4. Not thinking long term.
While you might be able to see 10 clients a day while teaching at three studios now, it’s not a long-term strategy. A long-term strategy includes multiple revenue streams. Multiple revenue streams means being able to take a vacation and still having money come in. Freedom is priceless. It means working only with clients and brands that you absolutely adore, and not having to endorse products on Instagram that you don’t believe in, simply because you need money.
5. Not operating in your zone of genius.
You may have a variety of talents and be able to help a variety of people, but that’s not a business plan. Getting clear on the specific client that benefits the most from your services and packaging that in a clear offer makes all the difference. Don’t waste time trying to be a little bit of everything to everyone. Focus on the people that you can make the most impact on and help the most. Examples of this is deciding to focus your business specifically on youth athletes, or post-natal clients, or eliminating lower back pain in an older population.
Did COVID-19 ruin your summer race plans? The good news is that you can still get outside and keep running even if you have to do it solo. Running is great for both your physical and mental health, as is stepping outside of your quarantine quarters every once in a while.
Whether making up for a canceled run, training for a future race, or feeling ready to take on a challenge with your new-found skill, consider signing up for a virtual race this summer. Several South Florida running organizations have put together events that will still let you run, clock in your time, and collect race swag.
South Florida Races
We RUN MIAMI Virtual 5K Do you miss your local South Florida run club? Complete your own 5K race before June 3rd, submit your results, and receive some awesome WE RUN MIAMI™ swag.
I Ate All My Snacks 5K – Help feed children by running in this any time, anywhere virtual 5K. Your race packet includes a donation to Feed the Children, an organization that feeds hungry children throughout the US.
Key West Half Marathon and 5K – Run the beloved Key West Half Marathon without having to make the drive down to the edge of the Earth. This virtual race can be completed at any time, anywhere.
Life Time Miami Marathon Club. Life Time Miami is taking their run club virtual. Run with Frankie Ruiz and the Life Time Miami Marathon Club every Saturday. Post your results in the group to keep yourself driving towards your PR.
Run Disney Now you can run a fun Disney race, like the Space Mountain Virtual 5K or the Mad Tea Party Virtual 5K without making the long haul up North.
Spartan Race There wasn’t going to be an opportunity to Spartan in Miami in 2020, but now there is! Join the virtual Spartan Race May 30-31. Entry is free with an option to buy in for some Spartan swag.
Join the Rock & Roll Half Marathon Virtual Running Club to access regularly scheduled races, training programs, perks and more.
While you might be missing the burst of energy and adrenaline that comes with running alongside thousands of your fellow South Floridians, thankfully running outdoors hasn’t been canceled and you can keep pushing towards your own socially distanced finish lines all summer long.
Beginning today, commercial gyms, studios, and fitness centers may reopen in Broward County. Per the County’s announcement, this includes dance, martial arts, yoga, spinning, and personal training studios.
Studios Plan New Standards of Safety for Reopenings
Commercial gyms and fitness facilities will have restrictions and safety guidelines in place to prevent the spread of COVID-19, which include:
No more than 50% building occupancy permitted; gyms and fitness centers must monitor and restrict customer access once the occupancy limit is fulfilled. If possible, provide an exit from the facility separate from the entrance. Facilities are asked to consider offering senior hours.
Social distancing markers should be placed in front of the reception desk and all other appropriate areas. Equipment stations must be appropriately distanced.
Patrons entering the facility must have their temperature checked. Any patron with a temperature above 100.1 degrees Fahrenheit or who appears to have flu-like or COVID-19 related symptoms must be denied entry. Employees are required to wear facial coverings and have their temperature checked prior to commencing work each day.
Shower facilities, except at aquatic facilities for use before entering a pool, must remain closed.
Facilities must make readily available dispensers of a disinfectant and provide cleaning materials, such as disposable wipes. Patrons must sanitize each machine/equipment after each use.
During daily operation, facilities must routinely clean and disinfect surfaces such as faucets, toilets, doorknobs, light switches, and all furniture/equipment that is in use.
All seating, counters, weights, weight bars, mats, machines, and other fitness equipment must be thoroughly cleaned and disinfected daily upon closing the facility.
Restrooms must be sanitized no less frequently than hourly. Soap must be readily available for patrons.
Gyms and fitness centers are required to conspicuously post signs about how to stop the spread of COVID-19. In addition, facilities are recommended to open doors and windows for better ventilation when possible.
At this time, gyms in Miami-Dade County are still closed.
In the past two months, all of us have been reevaluating our home gym situations. Through a matter of necessity, we completed bodyweight workouts, resistance band workouts, and, if we were lucky, even got to incorporate some weighted workouts. Although there are a lot of things we miss about our normal workout routines and locations, you have to admit that home gyms do have some perks.
Here are the biggest pros to working out at your home gym versus your favorite gym…. and here are the cons, which may just outweigh the pros.
HOME GYM PROS
1. Wear what you want.
No need for matching sets or the latest athleisure. Sneakers are optional. Heck, you can workout naked if you really want!
2. Do what you want.
Not feeling burpees today? Do something else. And go ahead, skip the last rep if you want!
3. Lots of variety.
Your home gym can be a HIIT studio one day and a Pilates studio the next – the options are endless!
4. Easily fits your schedule.
No commuting time means you can switch from working to working out in minutes. No need to worry if a 7 am workout is perfect for your schedule but your gym only has classes at 6:30 am or 8 am. Only have time for a 10-minute workout? The home gym is perfect.
5. Save money.
Your home gym would never charge you a $30 drop-in rate! Of course, how much you are saving depends on the virtual classes you are attending or the equipment that you recently purchased but your home gym is an investment.
HOME GYM CONS
1. Too much flexibility.
It’s great that you can technically work out whenever you want, but that might just mean that you workout tomorrow instead… or the next day. There is no cancellation fee at your home gym so skipping a workout is just too easy.
2. No accountability.
Sometimes you need someone yelling at you to do the harder workouts or watching you do that last rep. It can be hard to really challenge yourself.
3. Limited space and equipment.
Not only are you confined to your home, but you may also be stuck using your tiny balcony or a section of your living room. In addition, your equipment pales in comparison to the latest, top-of-the-line machines at your favorite gym. This is especially true if you only have a couple of resistance bands to work with, but you will always have a more limited selection at home.
4. Missing support from friends.
It’s just you at your home gym, meaning there is no social element or competition. The motivation you get from your friend working out next to you is a gamechanger.
Your home gym is also your restaurant, office, movie theater, and childcare, among everything else. At your favorite gym, it’s gym vibes only, giving you the ability to focus on nothing else while you workout.
Overall, home gyms have nothing on the community, experience, and motivation that our favorite gyms provide. While we are not advocating going back to your favorite gym or studio before you feel safe, as things continue to get better, and as you are allowed to go back, keep this list in mind!
Thanks to everyone in the STAY FIT 305 community who celebrated 305 DAY with us at 1111 Lincoln Road!
Shout out to our partners at Modern ŌM for co-hosting the event, and to our new friends at 305 DAY – we are so happy to be a part of the annual holiday celebration.
Watch highlights from the evening below. Click here to see photo highlights from the event.
- Behind the Scenes: The Miami Gym Owners Pushing the County to Reopen
- Free Tickets: FIBO Fitness Festival Returns to Miami, November 6-8
- Miami-Dade County Mayor: June 8 Likely Date for Gyms to Reopen
- A Silver Lining in Fitness: A Miami Gym Owner’s Journey Through COVID-19
- Learn to Belly Dance, Get Fit, and Have Fun with Helen Blondel